Analytics That Actually Tell You What to Fix
Every feature is designed to save you time, reduce guesswork, and increase revenue.
Track What Customers Read, Not Just What They Click
Traditional analytics tools like Google Analytics show you clicks, page views, and bounce rates. But they miss much of the customer behavior: the reading, scrolling, searching, and hovering that reveals true intent.
ShopInsight captures 5 behavioral signals:
1. Text Highlights (High Purchase Intent Signal)
What: Text customers select/highlight with their cursor
Why it matters: Highlights indicate active consideration and information seeking
Example: "Customer highlighted 'Free returns within 60 days' → High confidence in product"
2. Hover Clusters (Strong Intent Signal)
What: Areas where cursor lingers for 2+ seconds
Why it matters: Reveals confusion, interest, or missing information
Example: "Customers hover over 'Made in' section 3x longer than other text → Consider emphasizing origin story"
3. Viewport Attention (Moderate Intent Signal)
What: Content visible in browser window for 3+ seconds
Why it matters: Shows what content actually gets seen vs skipped
Example: "Most visitors don't scroll to see size chart → Move it above the fold"
4. Scroll Depth & Patterns
What: How far customers scroll and where they stop
Why it matters: Identifies content that's too low or causes drop-off
Example: "Most visitors stop scrolling at customer reviews → Consider moving important content higher"
5. Search & Click Patterns
What: Internal searches, button clicks, navigation behavior
Why it matters: Shows what customers actively look for
Example: "47 searches for 'shipping time' this week → Add to product page"
Pattern-Based Content Gap Analysis
Analyzes reading patterns across all sessions to identify potential information gaps based on behavioral signals and patterns.
How It Works:
- Behavioral patterns analyzed: Repeated scrolling, search patterns, hover clusters, rapid page switching
- Identifies anomalies and common patterns across sessions
- Generates insights about potential content gaps with impact predictions
Example Insights:
Potential Gap: Size Guide
Pattern: Many visitors on "Vintage Denim Jacket" hover over size selector multiple times, then leave
Observation: Products with size guides typically convert better
Recommendation: Add interactive size chart with measurements
Expected Impact: Potentially significant improvement
Potential Gap: Return Policy Link
Pattern: Multiple searches for "return" on product pages detected
Current: Policy only in footer (may not be easily visible)
Recommendation: Add "Free 60-day returns" badge to product hero
Expected Impact: Reduced cart abandonment
Potential Gap: Material Information
Pattern: Customers show interest in material details (e.g., highlighting "organic cotton" in reviews)
Current: Limited material info on product pages
Recommendation: Add fabric composition section with sustainability badge
Expected Impact: Improved add-to-cart rate
Comprehensive Analytics Dashboard
Access real-time behavioral analytics across multiple views. The dashboard provides deep insights into how visitors interact with your store through scroll patterns, image engagement, clicks, and device-specific behavior.
Dashboard Sections:
Dashboard Overview
- 8 key behavioral metrics (sessions, deep reads, scroll depth, highlights, etc.)
- Session quality trend chart showing bounced, quick scans, and deep reads over time
- Mobile vs desktop performance comparison
- Top performing pages ranked by engagement
- Pattern-based observations like "Deep reads improving: +13% this period"
Site Analysis (4 Tabs)
Deep dive into specific behavioral signals:
- Scroll: Scroll depth distribution, pages with low scroll, drop-off points
- Images: Image engagement ranking, attention time, re-viewed images
- Clicks: Top clicked elements, dead clicks, CTA performance breakdown
- Devices: Mobile vs desktop gaps, device-specific issues
Scroll Analysis
Pattern Detected: 86% of visitors never scroll past 50%
Suggestion: Consider moving key content higher on the page
Actionable: Reposition important information above the fold
Pages Performance
- Sortable table of all tracked pages
- Metrics: Deep read rate, scroll depth, bounce rate per page
- Click into any page for detailed scroll, image, click, and device analysis
- Engagement score comparison across pages
Sessions Browser
- Browse individual user sessions with engagement scores
- Session timeline showing page journey with timestamps
- View highlights, hovers, clicks, and scroll depth per page
- Filter by device type and engagement level
- Keyword tags extracted from user behavior
Use Cases by Merchant Type
For Apparel Stores
- ✓ Identify missing size guides, fit information
- ✓ Track which product photos get most attention
- ✓ Detect fabric/material information gaps
- ✓ Optimize mobile size selector UX
For Home Goods
- ✓ Reveal missing dimension/measurement data
- ✓ Track assembly instruction engagement
- ✓ Identify room visualization needs
- ✓ Optimize multi-product comparisons
For Beauty & Cosmetics
- ✓ Detect ingredient information gaps
- ✓ Track tutorial/usage instruction engagement
- ✓ Identify missing before/after content
- ✓ Optimize shade/variant selectors
For Electronics
- ✓ Reveal missing technical specifications
- ✓ Track compatibility information searches
- ✓ Identify warranty/support content gaps
- ✓ Optimize comparison tables
Integration & Technical Specs
Setup
- ✓ One-click Shopify app installation
- ✓ No code required (works with any theme)
- ✓ Automatic tracker injection
- ✓ 30-second setup time
Performance
- ✓ <50ms page load impact
- ✓ Async script loading
- ✓ No effect on Google PageSpeed score
- ✓ Works offline (queues data)
Privacy & Compliance
- ✓ GDPR compliant
- ✓ No PII collection
- ✓ IP anonymization
- ✓ Cookie-less tracking option
- ✓ SOC 2 Type II (Q2 2025)
Compatibility
- ✓ All Shopify themes
- ✓ Shopify Plus
- ✓ Headless commerce
- ✓ Custom storefronts