Understanding Behavior, Not Just Clicks
Shop Insight helps Shopify merchants discover what customers are really looking for by tracking reading behavior, not just clicks.
Our Story
Traditional analytics tell you where customers click, but they miss the bigger picture: what customers are actually reading and searching for.
We built Shop Insight because we saw a gap in e-commerce analytics. Merchants were making decisions based on incomplete data—optimizing for clicks and conversions without understanding the customer journey that led there.
By tracking behavioral signals like text highlights, hover patterns, scroll depth, and time spent reading, Shop Insight reveals the content and products customers are interested in but can't find. This is the data that drives real optimization.
Today, Shop Insight serves growing Shopify stores, helping merchants understand customer behavior and make data-driven decisions to improve their stores.
Mission & Vision
Our Mission
To help e-commerce merchants understand what their customers are truly looking for by tracking reading behavior and delivering actionable, AI-powered insights.
Our Vision
To become the essential behavioral analytics platform for e-commerce, bridging the gap between what customers click and what they actually want.
Our Values
Privacy First
We track behavior, not people. No PII collection, GDPR and CCPA compliant by design.
Actionable Insights
Data without action is useless. We deliver insights you can act on immediately.
Simple & Powerful
Complex analytics made simple. Install in 30 seconds, insights in 7 days.
Merchant Success
Your success is our success. We're here to help you grow, not just sell software.
Why We Built Shop Insight
The Problem
Merchants were optimizing stores based on clicks and conversions, missing critical insights about what customers were actually reading and searching for.
The Insight
Customers spend 80% of their time reading, scrolling, and searching—yet traditional analytics only track the 20% when they click.
The Solution
Track behavioral signals like highlights, hovers, and scroll depth. Identify patterns through comprehensive analytics that merchants can act on.
What Makes Us Different
Behavioral, Not Just Clickstream
We track what customers read, highlight, and hover over—not just where they click. This reveals intent that traditional analytics miss.
AI-Powered Insights
Our AI analyzes patterns across thousands of sessions to identify missing content, products, and optimization opportunities you can act on.
Built for Shopify
Native Shopify integration. Install in 30 seconds, no coding required. Billing through Shopify, secure OAuth authentication.
Privacy-First Design
Anonymous session tracking, automatic PII filtering, GDPR and CCPA compliant. We track behavior, not people.
About Keypoint Technologies
Who We Are
Keypoint Technologies is a Canadian technology company specializing in behavioral analytics for e-commerce. Based in British Columbia, we're building the next generation of analytics tools for online merchants.
Shop Insight is our flagship product, designed to help Shopify merchants understand customer behavior through AI-powered insights.
Our Commitment
- Continuous innovation in behavioral analytics
- Privacy-first approach in everything we build
- Supporting merchant success and growth
- Building for the global e-commerce community
Location
British Columbia, Canada
Founded
2025
Status
Shopify Partner
Get in Touch
Have questions or want to learn more about Shop Insight? We'd love to hear from you.
General Inquiries
hello@shopinsight.appSupport
support@shopinsight.appReady to Understand Your Customers?
Join growing Shopify stores using Shop Insight to optimize their content and increase conversions.
No credit card required • Install in 30 seconds • Get insights in 7 days